Wednesday, May 18, 2016

Week 7 EOC: The Pitch - Phileas Fogg's French Brie Cheese Puffs and Bacon Jerky

Since bar snacks are meant to be salty and fatty, bacon and cheese are perfect candidates for Phileas Fogg's line of bar snack foods. In terms of consistency and flavor, the bacon will have to have a stable shelf-life and, as a result, have to take on a salty, preserved state in a similar fashion to jerky. The cheese sticks will be brie-flavored and will take on a similar nature to that of Cheetos. Essentially, they will be salty corn puffs covered with a brie cheese powder. This ensures a stable shelf-life and familiarity with Western consumers. In order to preserve both the bacon's flavor and the cheese sticks' consistency, such ingredients must reside within a split packaging of sorts.

After looking at similar products, I have some idea of how much money each package of Phileas Fogg's French Brie and Bacon (French because brie and bacon both originated in France) should cost. A typical, one-serving bag of Cheetos costs about $1, and is likely much cheaper to make, considering their annual profits. The cheapest bacon jerky I can find costs about $4 for the average consumer; again, these should cost less to make. That said, the portions of each food in the Brie and Bacon package may be reduced -- if only slightly -- to refrain from making the consumer feel too full. These are just snacks, after all, and are to be eaten with alcohol, so the consumer should be left able to both eat and drink without feeling uncomfortable. The packages should cost about $5 or $6, when it is considered that real French brie cheese will be used instead of standard cheddar. This seems like a reasonable price point for the value provided.

Lastly, printed on the packaging itself will be a story about a fictional Phileas Fogg's adventure in France, somehow relating to the Brie and Bacon snack. My idea is as follows:

Just East of Paris, Phileas Fogg is moving through the countryside and becomes hungry. He stops at a local cheesery but finds nobody tending to some aging brie cheese, which has begun to turn brown -- perfect for consumption in that moment but unlikely to be edible after a few more days. He figures that eating one especially brown piece would do more good than harm, and as he reaches out, an angry cheese-maker storms at him from another room with a knife. Phileas runs from the cheese-maker, who is in hot pursuit throughout the kitchen. In the fray, the cook runs into a lukewarm pan on the counter that contains leftover bacon from his breakfast, drops his knife, and flings the pan's contents toward Phileas, who blocks the bacon with an entire wheel of cheese. The chef then rushes Phileas, who stands his ground with his bacon and cheese shield. The cook's face lands in the food-shield. He pulls his face out of the cheese, and chews a mixture of bacon and brie. Pleased at the flavors in his mouth, he commends Phileas for aiding in the discovery of such a magnificent snack. The two then sit down together to share a glass of wine and a plate of bacon and brie.

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