Business Mission Statement

In order to create a mission statement, one must first understand what a mission statement really is and what it addresses. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an 'invisible hand' that guides people in the organization.” (Marketing: an Introduction, Ch. 2, Pg. 39)

“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: an Introduction, Ch. 2, Pg. 39) My business, here, is snack food.  Target customers are bar-goers, however frequent or familiar to the bar experience. Customers, of course, value good food but, even more so, value a conversational piece. Our business should be bringing interesting conversational pieces and ice-breakers to bar visitors in the form of delicious, novelty snack foods.

My official mission statement is as follows:

We at Phileas Fogg are dedicated to making delicious, exotic snack foods for bar-goers around the world, providing customer value by assuaging hunger and bringing people together with Phileas Fogg's tall tales from around the world.