Packaging

Week 10 EOC: Road Map to Success

I need to:

-catch up on reading
-have 50 Tweets by week 11
-study for final exam
-develop a vidual representation of potential product packaging
-develop a logo
-come to class
-be on time
-have a #2 pencil
-eat before coming to class
-consider my evaluation and comments for marketing class

Phileas Fogg Radio Commercial Script

Phileas Fogg's Bacon and Brie Bar Snacks

Written By

Austin Lane

Based on Phileas, if anyone

Address n/a

Phone Number n/a

1

FRENCH MUSIC BEGINS PLAYING IN THE BACKGROUND AS PHILEAS

FOGG INTRODUCES HIMSELF AND HIS NEW SNACK FOOD FLAVOR

PHILEAS FOGG (IN BRITISH ACCENT)

Hello, my friends, hello. I am

Phileas Fogg, traveler of the world

turned snack food connoisseur, here

to offer all pub-goers an

adventurous snack inspired by my

time in France and my run-in with

an angry cheese-maker which, of

course, resulted in a culinary

miracle.

THE SOUND OF BACON COOKING BECOMES AUDIBLE

PHILEAS FOGG

Introducing: Phileas Fogg's French

Bacon and Brie bar snacks, now in a

pub near you.

END

Week 9 EOC: Creative Content

My creative content for my final project will consist of a short radio commercial about Phileas Fogg's new snack. In this case, the snack will be of my own devise -- a Bacon and Brie snack pack inspired by France, the origin country of both bacon and brie cheese. The advertisement may end up being a sort of retelling of the adventure on the back of the potential packaging for the product. If that’s the case, then it will contain less dialogue and more sound effects such as running, crashing pots and pans, knives being thrown into wood, bacon hitting cheese, cheese hitting the cheese-maker’s face, wine glasses being tapped together, and the like. Retelling the whole story, however, may drag the commercial out for longer than would be appropriate. At the very least, I would create a sort of vocal endorsement by a Phileas Fogg-like character, and even tamer with the recording to make it sound reminiscent of the time in which the movie takes place. At most, I would like to integrate some sort of larger narrative as well as the endorsement by Phileas, himself.

In terms of posting the content to the internet and associating it with my blog, I can use social media to my advantage. My first option for sharing the content would be to post it to YouTube as a video containing a single picture and the entirety of the audio. My second option would be to post it to a website like Soundcloud and share only the audio via my blog.

Week 8 EOC: The Adventure

I had been running along the French countryside for some time without food and with barely any water. It had been a long day but the sun was only just reaching its peak in the sky. Naturally, I was tired and weak, having been so ill prepared for a trip such as that, and managed to climb a hill where I might rest for a moment before starting back on my path to the next town with a train. There, I noticed a building not far in the distance; perhaps its inhabitants would have something to eat or a place to sit for a short while. Instead of resting on the hill, I mustered the will to trudge to the place in the distance, and knocked on the door, receiving no response. The door then opened on its own – strange, yes, but of no importance to me, as when it opened, I saw a marvelous kitchen filled with wheels of finely aged brie cheese! My hunger managed to get the better of me, and I reached over to obtain just a taste of the delicious dairy delight before me when I heard the door slam shut violently. I quickly spun myself around only to be just barely grazed by a flying kitchen knife, likely thrown by the angry cheese-maker who now stood between me and my way out. He lunged toward me, hurling and swinging all manner of kitchen utensils. I dodged pots, pans, knives, forks, and the like. Finally, all that was left for him to throw was a pan containing leftover bacon from the cheese-maker’s breakfast. I thought quickly enough to save myself from the pork hurdling toward me with a rather large wheel of cheese. The bacon had stuck to the brie, forming a sturdy bacon-and-cheese shield, with which I managed to strike the face of the angry artisan. He stood, dumbfounded, for a moment and chewed the savory mixture of foods. Apparently, it was the most magnificent thing he had ever tasted. He would later offer me a glass of wine, his finest horse, his estate, his daughter’s hand in marriage, and a warm plate of bacon and brie.

Implementation Evaluation Control

 Marketing implementation can be described as "...the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how."(Marketing: an Introduction, Ch. 2, Pg. 57) The "who" is the Phileas Fogg company and all parties who participate in creating, distributing, purchasing, using, and/or sharing the product. This includes suppliers, distributors, advertisers, and even consumers and their friends. The "where" is any place where the aforementioned people work or consume the product or media related to the product. No matter where people are, in modern times, they almost always have access to digital media. Of course, there will be a strong media campaign to advertise and market Phileas Fogg's French Bacon and Brie, so anyone, anywhere, will be subject to some sort of consideration of that product. The "when" consists of any time when people are at a bar or promotional event for anything alcohol-related, as well as while browsing the internet or television and viewing advertisements. People will develop an idea of how they feel toward the product, either by consuming it, talking to someone who has, or consuming media in which people discuss it. The "how" has to start as a small operation. Initially, the Phileas Fogg company will have to reach out to potential partners and formulate an agreement between them so that the product can be manufactured with the desired ingredients (real brie cheese real bacon) and eventually distributed and sold in bars. Afterward, a few adventurous or curious individuals will have to try the product for themselves, regardless of how much advertising is conducted on the company's part. Consumer response, manufacturing costs, and total profits will have to be evaluated for efficacy before control can be implemented. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction, Ch. 2, Pg. 54) Should there be any problems, corrective actions will be taken accordingly.

Price

“Price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” (Marketing: an Introduction, Ch. 9, Pg. 275) Because of this, I want to provide a fair value for a fair price. Other products that have similar qualities to my own are priced in such a way that would place my specialty product at about 4$ to 5$. A small bag of Cheetos comparable to my Brie cheese sticks is priced at about 1$. These are very cheap to produce as the majority of the ingredients will be put toward the puffed corn base, and the cheese powder is made via a very inexpensive process that condenses and dries small droplets of cheese. Vast quantities of the powder can be preserved and stored, making the integration of cheese into a nonperishable item possible. The bacon portion should be the most expensive part of the manufacturing process, as the cheapest bacon jerky that I could find on the market costs about 4$ to the consumer in order to turn a profit. Preservatives, of course, will have to be added to some degree. Finally, unique and reliable packaging will make up the final expenses for all parties. “It’s important to remember that ‘good value’ is not the same as ‘low price.’” (Marketing: an Introduction, Ch. 9, Pg. 276) I would like to provide a fun, tasty, and somewhat familiar yet exotic snack food made with real meat and cheese, so it would be difficult to profit from a considerably "low" price.“In the end, the customer will decide whether a product’s price is right.” (Marketing: an Introduction, Ch. 9, Pg. 275)