Implementation Evaluation Control

 Marketing implementation can be described as "...the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how."(Marketing: an Introduction, Ch. 2, Pg. 57) The "who" is the Phileas Fogg company and all parties who participate in creating, distributing, purchasing, using, and/or sharing the product. This includes suppliers, distributors, advertisers, and even consumers and their friends. The "where" is any place where the aforementioned people work or consume the product or media related to the product. No matter where people are, in modern times, they almost always have access to digital media. Of course, there will be a strong media campaign to advertise and market Phileas Fogg's French Bacon and Brie, so anyone, anywhere, will be subject to some sort of consideration of that product. The "when" consists of any time when people are at a bar or promotional event for anything alcohol-related, as well as while browsing the internet or television and viewing advertisements. People will develop an idea of how they feel toward the product, either by consuming it, talking to someone who has, or consuming media in which people discuss it. The "how" has to start as a small operation. Initially, the Phileas Fogg company will have to reach out to potential partners and formulate an agreement between them so that the product can be manufactured with the desired ingredients (real brie cheese real bacon) and eventually distributed and sold in bars. Afterward, a few adventurous or curious individuals will have to try the product for themselves, regardless of how much advertising is conducted on the company's part. Consumer response, manufacturing costs, and total profits will have to be evaluated for efficacy before control can be implemented. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction, Ch. 2, Pg. 54) Should there be any problems, corrective actions will be taken accordingly.