Distribution

"Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel) — a set of interdependent organizations that help make a product or service available," (Marketing, an Introduction, Ch. 10, Pg. 311) so I've decided to sell the product by request on the Phileas Fogg website, sell to retailers (bars) who re-sell the product, and refrain from selling to a distribution company that will send my product to wherever they see fit. "...many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing, an Introduction, Ch. 10, Pg. 311) My imaginative distribution idea is to work directly with small businesses in various locations that transport products and send them to all bars with whom I (the Phileas Fogg company) have negotiated deals for selling the product. I intend to have a large department for the sole purpose of tending to the needs to various bars in various regions of the world. That clientele will take some time to build, but will be more intimate and facilitate better cooperation between parties in the long run.