Price

“Price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” (Marketing: an Introduction, Ch. 9, Pg. 275) Because of this, I want to provide a fair value for a fair price. Other products that have similar qualities to my own are priced in such a way that would place my specialty product at about 4$ to 5$. A small bag of Cheetos comparable to my Brie cheese sticks is priced at about 1$. These are very cheap to produce as the majority of the ingredients will be put toward the puffed corn base, and the cheese powder is made via a very inexpensive process that condenses and dries small droplets of cheese. Vast quantities of the powder can be preserved and stored, making the integration of cheese into a nonperishable item possible. The bacon portion should be the most expensive part of the manufacturing process, as the cheapest bacon jerky that I could find on the market costs about 4$ to the consumer in order to turn a profit. Preservatives, of course, will have to be added to some degree. Finally, unique and reliable packaging will make up the final expenses for all parties. “It’s important to remember that ‘good value’ is not the same as ‘low price.’” (Marketing: an Introduction, Ch. 9, Pg. 276) I would like to provide a fun, tasty, and somewhat familiar yet exotic snack food made with real meat and cheese, so it would be difficult to profit from a considerably "low" price.“In the end, the customer will decide whether a product’s price is right.” (Marketing: an Introduction, Ch. 9, Pg. 275)