Objectives

“Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.” (Marketing: an Introduction, Ch. 2, Pg. 39) My goals for this product start out as small, short-term goals that allow the product to gain a small following and positive reputation. Initially, I would like to see it in local bars and being sold minimally online. After a certain financial milestone (when it's affordable), I intend to slowly but surely market and offer the product in bars in neighboring towns. Eventually, this process would continue to expand the budget and moving the product to other countries' bars would be the best ideal scenario and end goal.