When most people think of charity, it is likely that they
think of food drives for a local homeless population, or even simply donating
cash or canned food to a large charity. What many may not realize is that
several parts of the world do not have the luxury of clean water or even soap.
Hand in Hand decided to raise the public's awareness of that issue and help to
provide such things to those in need, using one-purchase, one-donation system
that they affectionately refer to on their website (handinhandsoap.com) as “buy
a bar, give a bar.” Anyone familiar with the popular shoe brand, TOMS, is probably
familiar with this rather self-explanatory process.
Essentially, each sale the company makes is for-profit, but
for every bar of soap sold, Hand in Hand donates part of those profits to
supplying an entire month of clean water to children in need who live within a
given area, as well as giving one child a bar of soap. “Courtney and Bill set
out to start a business based on sustainable giving. By directly tying charitable donations to the
sale of an everyday product, Hand in Hand is able to give soap and clean water
to those in need and save lives…” (www.handinhandsoap.com/pages/about-us)
Soap, however, can be harmful to the environment if not
disposed of properly. Hand in Hand knows this and has taken steps to engineer a
product that is as eco-friendly as possible, so as not to do more harm than
good. “To have a product that is truly eco-friendly, means more than just
having natural ingredients. We have
found that many natural soaps use ingredients that ultimately come from
intentionally cleared rainforests, which was something that we wanted no part
in. Every ingredient in our soap is not
only natural, but it is harvested and grown in an environmentally friendly
way." (www.handinhandsoap.com/pages/about-us)
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